Crafting a brand photography direction with Smoko that shines across every platform.
Smoko is a lifestyle brand dedicated to creating functional cuteness. To increase brand recognition, we developed a brand photography approach that not only highlights Smoko's products but also helps boost brand awareness to attract more buyers and customers. We create, build, and photograph unique environments and scenes that feel natural, lifestyle-driven, and on-brand for Smoko’s young-hearted retail stores and audiences.
Creative Direction
Art Direction
Set Design
Campaigns
Photo & Video
GIF
Creative Direction, Art Direction, Set Design, Campaigns, Photo & Video, GIF
Lifestyle Product
Seasonal Theme
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GIF
White Seamless
\ Lifestyle content of the mochi plush collection
\ From furniture and decor, to wall colors and replicated window lighting, each shot is one-of-a-kind to capture the little moment with Smoko goods.
Our goal is to showcase the unique design of each product while staying true to Smoko's brand colors and identity - to encourage people to take a short break from the daily grind of work.
\ Product photos used for email-blasts
Miffy Collab
Kewpie Collab
Carebears x Smoko
Since 2019, we have produced over 1,890 product photos and GIFs to support the brand identity tailored for young adults and lifestyle retails around the world. 📺
Campaign Videos
Okii Studio was brought on to produce video content for the launch of exclusive products, from professional ads to pop-up event recaps and even playful phone content for social media — making sure every moment was captured.
