Creating quiet luxury marketing visuals and design assets with Anh Co Tran team and Milbon for the launch of the Gold Line and Monochromatic series.
Under the creative direction of the Anh Co Tran team and Milbon, Okii Studio created a series of modern minimalistic branded marketing assets and packaging designs to support Milbon's Gold Line and Monochromatic launch campaigns. We focused on delivering a cohesive branded experience that highlights the luxury and details of Japanese craftsmanship and the innovative science behind Milbon's products, ensuring every visual resonates with both professionals and clients.
Art Direction
Set Design
Campaigns
Photo & Video
Packaging
Digital & Print
Art Direction, Set Design, Campaigns, Photo & Video, Packaging, Digital & Print
The Gold Line
Milbon Gold Line is a high-end series of hair care products that blends over 60 years of Japanese craftsmanship with innovative technology. Under the creative direction of Anh Co Tran team, Okii Studio created elegant and timeless visual assets and marketing designs that highlight the luxury of the products.
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Drawing inspiration from Anh Co Tran's bold black background concept, we infused hints of golden tones throughout the visuals and designs, seamlessly enhancing the cohesiveness of the existing Gold Line packaging design and elevating the overall luxury experience.
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Milbon &:
Monochromatic
Monochromatic is a collaboration between Milbon& and Anh Co Tran, offering an effortless solution for styling with confidence. These buildable, versatile products are designed to empower you to embrace your everyday hair. Led by Anh Co Tran’s creative direction, Okii Studio helped launch the collection with a fresh brand color palette, packaging design, art direction, set design, photos, videos, and even a custom display case for Milbon's educational classes.
Brand Color
Drawing inspiration from Anh's favorite elements of nature and the wabi-sabi style, Okii Studio brought together the calming blue of the sky, the earthy red of terracotta, and the refreshing green of nature—and his favorite matcha.
Packaging Design
Working closely with Milbon and Anh Co Tran team, Okii Studio re-branded the product and packaging with a modern effortless approach. The asymmetrical line art on the front and side surfaces introduces a subtle, imperfect micro-movement, evoking a sense of airy, modern wabi-sabi. Each design is tailored to highlight the unique features of the products. The two-tone color scheme is clean, monochromatic, and speaks to the sophisticated, younger millennials and older Gen Zers.
Product Photography
To capture the essence of the series, we embraced abstract visual layouts and nature set builds. The products lived in their own environments with customized sceneries, bringing uniqueness to each product.
\ Editorial portrait photo captured and directed by Duncan Cheng.
Marketing Design
Okii Studio created marketing design samples that bring all of the brand’s visual elements together, creating a timeless, quiet luxury vibe that reflects the series’ core message of embracing imperfections and beauty. The designs showcase a minimal yet experimental layout, with bold hierarchy and unique type treatments that emphasize the luxury imperfections defining the brand’s personality.
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Display Case
To elevate a luxury experience throughout the Monochromatic series, Okii Studio designed, engineered, and built a modular display case for Milbon and Anh Co Tran to showcase at both domestic and international events. Blending textured elements, moss, and driftwood, it’s sturdy and super easy to assemble—just 5 simple steps and anyone can set it up!
Social Content
Okii Studio was commissioned to create additional video content for the product launch — designed to spark curiosity around the Monochromatic series and dive into its development story.
